INTO THE ART OF BRANDING

JUPP, THAT'S ME | CREATIVE DIRECTOR – DIGITAL STRATEGIST – BRAND DESIGNER | COLOGNE-BASED

Jupp is a creative director for brand design and digital strategy based in Cologne, Germany

THE HUMAN TOUCH IS KEY, (A)I GUESS.

Freelance creative director for brand-first design, strategy & storytelling. Nerd of many trades, creative Nimmersatt, always up for a proper museum Sunday. Cologne is home. The Netherlands, UK and Taiwan are places I studied, worked and grew with a lasting impact. Over the past 10+ years, I’ve helped brands across industries look sharper, plan smarter and act more like themselves. The mantra: Strip away the noise, find what matters, build something that lasts.

  • INDUSTRIES SERVED: E-Mobility · Energy · Healthcare · MedTech · FinTech · LawTech · Automotive · SaaS Start-Up · E-Commerce · FMCG · Arts & Entertainment · Education

CREATIVITY IN BALANCE

CHALLENGE IT. RESHAPE IT. OPTIMIZE IT. MAKE IT CLEAR. MAKE IT BOLD. MAKE IT MATTER.

jupp.art logo design brand identity system geometric monochrome with lime green accent

BRAND STRATEGY

Competitive Brand Audit
Strategic Positioning
Brand Architecture
Messaging Strategy
Go-to-Market Plans
Brand Health Metrics

VISUAL IDENTITY

Logo Design & Icons
Color Systems
Typography Systems
Brand Guidelines
Digital Systems
Packaging Design

CREATIVE PRODUCTION

Brand Campaigns
Website Design & UX
Marketing Collateral
Social Media Systems
Motion Design
Print & Editorial

CLARITY AS COMPETITIVE ADVANTAGE

Every brand is different. Every challenge unique. But my process stays consistent: Listen deeply. Think strategically. Design boldly. Execute flawlessly. No templated solutions. No agency overhead. No junior teams. Just work that matters: Strategic clarity and digital visibility that drives real business results.

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VALIDATE YOUR VISION

Strategy before aesthetics. I‘ll audit your goals, competitive landscape and existing assets. Then we assess fit. No misalignment, no wasted time for either of us.

LET'S CUT THROUGH THE NOISE

Looking for a Creative Director for your next brand, campaign or deck? I'm always up for fresh ideas and new collabs. Whether you're building from scratch or ready for a rebrand. Short briefing, rough timeline, ballpark budget – that’s all it takes to start. Hit me up and we'll craft something worth remembering.

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